Viral Goldie Blox Ad Encourages Young Girls to Become Engineers

Friday, 22 November 2013 | by Pat's Picks

A new ad for a startup toy company that aims to encourage girls to become engineers has gone viral. The Goldie Blox ad is set to the tune of “Girls” by the Beastie Boys, a song with decidedly anti-feminist lyrics. But in the ad, the lyrics have been rewritten. The New York Times says the ad has sparked conversation about the lack of women in the technology and engineering fields.

See more at the Goldie Blox website.