Mattel’s Barbie Construction Site Aims For Girls and Dads

Tuesday, 04 December 2012 | by Pat's Picks

This holiday season, Mattel is rolling out a Barbie construction site—an indication, says the New York Times, of who is doing the shopping these days. Surveys show that dads are making more and more of the household purchases, a fact that retailers are trying to capitalize on. The Times says the Mega Bloks Barbie Build ’n Style line “has both girls — and their fathers — in mind.”

SOURCE: New York Times