Disney Backs Off ‘Dia de los Muertos’ Trademark

Wednesday, 08 May 2013 | by Pat's Picks

Merry Christmas™! Disney has dropped its bid to trademark the phrase ‘Dia de los Muertos,’ reports the Arizona Republic, after outraged citizens called the company out for trying to “trademark a cultural tradition.” The Latino holiday celebrates the spirits of the dead, and has for centuries. Disney, which said it was only trying to secure the merchandising rights for an upcoming film about Dia de los Muertos, withdrew its trademark application yesterday.

SOURCE: Arizona Republic