It’s been a few weeks since the New York Times introduced its 20-article-per-month restriction. Yesterday, thanks to a tweet from @unluddite I got some clarity on how the Times paywall keeps score on how many stories you’ve viewed.

What’s more startling than getting a perplexing Starbucks Alter Ego? Liza writes: “Just as surprising is when they get your often mispronounced name right!!”

It was only a matter of time, wasn’t it? Hoping to cash in on royal wedding hysteria, T-Mobile joined the ranks with its latest commercial. In the style of that viral JK Wedding Entrance Dance, the cell phone company just released its interpretation of what it might look like if the royal family decided to follow suit. I think my favorite might be the moves busted by Prince Harry’s stand-in. VIDEO

Today’s Starbucks Alter Ego was submitted by Meighan back on April 1st.

Today’s Starbucks Alter Ego was submitted by Hardy.

Today’s Starbucks Alter Ego comes from Kitty.

Today’s Starbucks Alter Ego was submitted by Jess.

Last time he was Hose. This time, Jose’s Starbucks Alter Ego was almost right on the money. Almost.

Amazon has a new idea for the Kindle.  If you agree to receive ads on your Kindle’s screen you get the e-reader at a slightly discounted price.  I’m not convinced that $25 is enough of a discount for the intrusion. But I was thinking this is an idea that could be successfully applied elsewhere. Who wouldn’t pay a dollar extra to skip all the previews and go straight to the movie?