Study: Tablet Touches Influence Buying Decisions

Wednesday, 18 December 2013 | by Pat's Picks

The Boston Globe says new research out of Boston College finds consumers feel a deeper affinity towards products they “touch” on a touchscreen than items they clicked on using a mouse or touchpad. Researchers found using a touchscreen brings up satisfaction levels that rival actually touching products in a store. The study found subjects were even more attached to items they purchased using their own iPads rather than borrowed ones.

SOURCE: Boston Globe