Phone Companies Sell Customers’ Location Info

Wednesday, 22 May 2013 | by Pat's Picks

There’s a really disturbing privacy story in the Wall Street Journal this morning about Verizon and other cell phone companies tracking your movements and then selling the data to marketers. The new direction takes the data trawling we’ve all become somewhat accustomed to as Internet users and combines it with information about your exact location. Retailers worried about “show-rooming” are one group that is very interested in this data, as it would allow them to see what websites customers are visiting while in their store.

SOURCE: Wall Street Journal