Letter to “Daughter Killed in Crash” Sparks Data Mining Criticism

Tuesday, 21 January 2014 | by Pat's Picks

How much do companies need to know about us - and how do they use that information? Those questions are being asked after an Illinois man received a flier from OfficeMax addressed to “Mike Seay, Daughter Killed In Car Crash.” The company only said it had used a list rented from a third-party provider.

SOURCE: Chicago Tribune