Yahoo Betting on Video with Couric Hire

Monday, 25 November 2013 | by Pat's Picks

USA Today says Yahoo’s move to hire Katie Couric as its “Global News Anchor” signals the company is placing a greater emphasis on content - and video in particular. For Couric, it’s a way to reinvent herself as her profile has diminished in recent years. It’s another bold move for CEO Marissa Mayer who has succeeded in breathing new life into Yahoo, even though the company’s ad revenue remains flat.

SOURCE: USA Today