Women Buy Sexier Clothes When Ovulating

Thursday, 05 August 2010 | by Pat's Picks

If you’re looking to get your wife or girlfriend into some lingerie, wait until she’s ovulating says a new study. According to the Star Tribune, that’s the time of the month women want to be desirable and are more apt to buy sexy clothing. Researchers say the dress-to-impress instinct is not directed at men—it’s actually aimed at other women.

(Photo Courtesy of Pix of Stuff via Flickr)

The study will appear in an upcoming issue of the Journal of Consumer Research