Whole-Wheat Bread Overtakes White

Sunday, 01 August 2010 | by Pat's Picks

Move over Wonder Bread, America is breaking a new kind of bread these days. The Chicago Tribune says for the first time ever, sales of whole-wheat bread surpassed those of white bread. And brands with the whole grains visible through the packaging are performing best of all. Experts attribute the change to the onslaught of messages about heart health and fiber intake. And the sliced bread industry, which has taken a hit since carbs became suspicious,