When Your Star Pitchman Gets Traded

When the Red Sox traded ace pitcher Jon Lester to the Oakland Athletics, it wasn’t just Sox fans who were disappointed. Just days before the deal, People’s United Bank had featured Lester, their longtime pitchman, on a massive billboard near Fenway Park. Executives tell the Boston Globe that it’s always a risk to sign endorsement deals with athletes, but it’s often worth the gamble. Typically, as was the case in Lester’s deal, the endorsement contract ends if the player gets traded.

SOURCE: Boston Globe


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