Taco Bell to Eliminate Kids’ Meals

Tuesday, 23 July 2013 | by Pat's Picks

Saying it’s the first in the industry to do so, Taco Bell announced yesterday that it will drop its kids’ menu to focus on Millennials. The change will happen sometime in 2014. The move has been interpreted as a proactive one to appease parents and health experts who worry that luring kids into a high-fat, high-calorie meal with the promise of a toy is dangerous. But only about one percent of Taco Bell’s sales come from kids’ meals, says USA Today, making the elimination more of a savvy business move than an altruistic one.

SOURCE: USA Today