Rowling Book a Publicity Stunt?

Wednesday, 17 July 2013 | by Pat's Picks

The New York Times takes another look at the latest JK Rowling book in this morning’s paper. “The Cuckoo’s Calling” had sold just 500 copies since its release April. Now, days after it was announced that author Robert Galbraith was actually the Harry Potter creator, it’s an instant best seller. So was Rowling’s identity leaked? Her publicist insists it was not a ruse to boost sales. Not everyone is convinced. As someone speculated on Twitter: “I wonder what evil spell was used to out J K Rowling at the real author behind The Cuckoo’s Calling? Maybe publicitystuntiarmus?!”

SOURCE: New York Times