Hair Club for Motorcylists

Monday, 28 March 2011 | by Pat's Picks

“This is not your father’s Hair Club.” The New York Times says what was formerly known (and often ridiculed) as the Hair Club for Men has gone through a makeover of sorts. Now known simply as the Hair Club, the company’s marketing campaign is focused on a new demographic: motorcycle riders with male pattern baldness. The company has joined forces with the Discovery Channel’s “American Chopper,” rolling out a bike in honor of its 35th anniversary that “featured the Hair Club logo and follicular flourishes like skulls sprouting hair in a flame pattern, forks that resembled razors, and custom rims meant to evoke the blades of scissors.”

Check the Hair Club Chopper:

And in case, you can’t remember what they look like, here’s a circa 1986 Hair Club for Men ad: