GoPro Works on its Brand

Friday, 31 January 2014 | by Pat's Picks

GoPro, the company whose cameras are the go-to gadgets for daredevils, is now working on becoming a media company. The New York Times says GoPro is focusing efforts on distributing the content created with its cameras. The Times says the move is designed to help the company survive in a market where standalone cameras have been devastated by smartphones and tablets.

SOURCE: New York Times