Customers Flooded With Satisfaction Surveys

Tuesday, 24 June 2014 | by Pat's Picks

If you think you’re being asked to fill out more and more surveys - you’re right. The Boston Globe says the best known online survey platform, SurveyMonkey, is now processing survey responses at the rate of 2.2 million per day, up from 1 million a day in January 2013. Experts say companies want to get real-time feedback quickly, before negative reviews can spring up on social media. The surveys actually serve a dual purpose; to see how a company is doing and to gather information that might help draw more customers.

SOURCE: Boston Globe