Coca-Cola Sticks With Its Formula

Thursday, 10 April 2014 | by Pat's Picks

Soda sales have taken a nose-dive amid concerns about sugar intake and obesity. But despite that, the Wall Street Journal says, Coca-Cola is doubling down on carbonated soft drinks by increasing advertising, introducing new products and adding Taylor Swift as a spokeswoman. Coke’s CEO says he’s convinced of the power of the company’s brand name.

SOURCE: Wall Street Journal