Latest Apatow Movie a ‘Chick Flick for Guys’

Friday, 06 May 2011 | by Pat's Picks

You wouldn’t think men would flock to a movie called “Bridesmaids,” but the Wall Street Journal says the latest from Judd Apatow and Kristen Wiig is a “chick flick for guys.” Trying to convince men of that, however, has been a task. Universal is running two ad campaigns—one featuring “‘Hangover’-like gross-out scenes” and one that highlights the movie’s female friendships. The movie’s director says he looked at “The Devil Wears Prada” for inspiration on how to make a movie that appealed to both genders: “After it opened, buzz spread that it was a workplace comedy appropriate for husbands or boyfriends.”