AT&T Pushes Sponsored Data

Tuesday, 07 January 2014 | by Pat's Picks

AT&T is now allowing companies to subsidize the cost of using their services on smartphones and tablets - sort of like a 1-800 number - but for data. The hope is that companies like Google or Netflix will use the setup to promote their products without having the data count against a user’s plan. Customers would see a logo alerting them to the fact that the content they’re accessing won’t use up any of their data plan.

SOURCE: Wall Street Journal