Kindness Goes Viral

Thursday, 03 January 2013 | by Pat's Picks

It was interesting to see a full-page ad (see below) in the New York Times this morning for the “Choose Kind” campaign. It’s part of the marketing for a new book aimed at young adults called “Wonder,”  which my daughter devoured a few months ago. She’s never been so enthusiastic about a book, and apparently she’s not the only one. Marketers at Random House seem to be on to the fact that they’ve got a big thing from first-time author, R.J. Palacio.

Here’s the book on Amazon: Wonder

And here’s more about the Choose Kind movement, a push to get people to complete at least one act of kindness during 2013.