The Illusion of Black Friday Discounts

The Wall Street Journal has an interesting piece on how those Black Friday deals are engineered by retailers. For example, the sweater on sale for $39.99 was probably never meant to sell at its “full” price of $68. So your 40% savings was built-in in the first place. Some companies are facing lawsuits for raising prices before Black Friday so they can discount them for the holidaysn.

SOURCE: Wall Street Journal


Related Stories

Guns a Big Black Friday Seller Black Friday a Success, Cyber Monday Up Next Reforming Black Friday
blog comments powered by Disqus