The Illusion of Black Friday Discounts

Tuesday, 26 November 2013 | by Pat's Picks

The Wall Street Journal has an interesting piece on how those Black Friday deals are engineered by retailers. For example, the sweater on sale for $39.99 was probably never meant to sell at its “full” price of $68. So your 40% savings was built-in in the first place. Some companies are facing lawsuits for raising prices before Black Friday so they can discount them for the holidaysn.

SOURCE: Wall Street Journal