The Red Brick Road to Success

A Florida salesman is hoping the road to his success is paved in simple red bricks. Next week, Eric Polins will vie to become the “World’s Greatest Salesperson,” a contest put on by Ad giant OgilvyOne to see who can come up with the most convincing sales pitch for an arguably hum-drum product - a plain old red brick. The St. Petersburg Times says Polins’ strategy is to cast the brick as something everyone needs: a good luck charm.

On the Web

Scroll down to see Polins funny pitch or click here to browse through videos made by this year’s other candidates:



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