Pumpkin Spiced Latte Shortage

In the Wall Street Journal this morning—a real horror story for Halloween. There’s been a shortage of the Pumpkin Spiced Lattes at Starbucks. This is causing a to-do of the same magnitude as the one that occurred when McDonald’s cut back on the Shamrock Shake. Apparently, the shortage can be traced to Starbucks’ buzz machine, which strongly promoted the drink before its launch on September 4. They did their job so well, supplies have dried up.

SOURCE: Wall Street Journal


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