Marketing to Muslims Proves Difficult

Monday, 25 January 2010 | by Pat's Picks

The LA Times says Best Buy is one of the very first retailers to advertise directly to Muslim-Americans in a mainstream media campaign. It’s a strategy that has been met encouragingly by the community but is sparking controversy online. A recent advertising case study encouraged firms to tap into the $170 million purchasing power of Muslim-Americans but because of lingering prejudices in this country against the word “Muslim,” steered them towards ethnic media outlets.

SOURCE: LA Times