Delta Adopts Name-Your-Price Passenger Bump

Delta is taking a cue from Priceline in a bid to reform the “age-old ritual of the passenger bump” reports the Wall Street Journal this morning. Upon check-in, the new system, which has been up and running for a month now, asks fliers who have tickets on overbooked flights to electronically name the price that they’d accept to take a later flight. The airline can then opt to accept the lowest bids, saving time and money. Airline officials say the system “pits the consumer against the consumer, rather than the airline petitioning the passengers.’’ The change was prompted by the Transportation Departments plan to raise the minimum airlines must pay customers who are involuntarily bumped from their flights.


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